- Veneration of the leader: Glorification of the leader to the point of virtual sainthood or divinity.
- Inerrancy of the leader: Belief that the leader cannot be wrong.
- Omniscience of the leader: Acceptance of the leader’s beliefs and pronouncements on all subjects, from the philosophical to the trivial.
- Persuasive techniques: Methods, from benign to coercive, used to recruit new followers and reinforce current beliefs.
- Hidden agendas: The true nature of the group’s beliefs and plans is obscured from or not fully disclosed to potential recruits and the general public.
- Deceit: Recruits and followers are not told everything they should know about the leader and the group’s inner circle, and particularly disconcerting flaws or potentially embarrassing events or circumstances are covered up.
- Financial and/or sexual exploitation: Recruits and followers are persuaded to invest money and other assets in the group, and the leader may develop sexual relations with one or more of the followers.
- Absolute truth: Belief that the leader and/or the group has discovered final knowledge on any number of subjects.
- Absolute morality: Belief that the leader and/or the group has developed a system of right and wrong thought and action applicable to members and nonmembers alike. Those who strictly follow the moral code become and remain members; those who do not are dismissed or punished.
Veneration of the Leader: As Joseph Smith, Jr. founded the LDS church, let us begin with him. On the one hand, Smith was/is explicitly not prayed to or worshipped (source). Yet it is certainly difficult to argue that he was/is not perceived as an especially sacred person doctrinally (e.g., D&C 138:53-57). Indeed, considering the oft-repeated statement that he “has done more, save Jesus only, for the salvation of men in this world than any other man that ever lived in it…” (D&C 135:3), he is the de facto fourth member of the Godhead. In the LDS church, a testimony of Smith’s divine calling is as important as a testimony of Christ’s divinity. In practice as well, many members commonly have graven images and paintings (example) of Smith in their homes, just as beautiful and maintained as are their images of Christ. Several hymns literally “praise” Smith. If any doubt his virtual sainthood, simply read the lyrics to the popular LDS hymn, “Praise to the Man.” In every sense of the word, Smith was and is venerated by the membership.
Current Church presidents may be venerated to a lesser degree than was Smith, but I do not find it to be much less. Consider how many talks and Ensign articles plead with members to follow the prophet. The popular children’s song entitled Follow the Prophet, contains the lyrics, “Follow the prophet. Don’t go astray. Follow the prophet. He knows the way.” Even though the current leaders of the Church rarely speak of any personal revelations in the same tone as did Smith, it is official doctrine that the Church president is the only person on earth who has the authority to speak on God’s behalf (example). It is probably safe to say that the average LDS member believes that the current Church president is the most important person alive (at least the office is the most important office). Therefore, I argue that this element has been toned down in the current practices, but for all intents and purposes, it remains just as present as it was in Smith’s day.
Decades ago, leaders had stricter positions about topics such as family planning, gender roles, and so on. Although these latter positions have softened in more recent years with society’s views, it remains clearly held that members would do well to heed the Church leaders in all things.
Regarding reinforcement of current beliefs, the Church holds 3 hours of meetings on Sundays, in addition to firesides and other devotionals; Mondays are set aside for Family Home Evening, which includes reinforcement of Church doctrines; Members are taught that every day should include scripture study, guided of course by Church-publicized study aids and interpretations; High school students are almost required to attend seminary, where beliefs are reinforced each weekday; Home and visiting teachers must deliver a “spiritual message” to each family each month, and each member (above a certain age) must also make such visits to several families. Hours more of belief reinforcement may be added if one considers that members are encouraged to also attend the temple, do family history work, and constantly look for opportunities to share their beliefs. It is undeniable that there is a great emphasis in the Church on recruiting others and reinforcing beliefs.